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When the tradition of chocolate meets the fifty-year history of Amaro Francescano di Assisi, a specialty worth discovering is born.
When people talk about chocolate in Italy, their thoughts inevitably turn to Umbria. This region has successfully transformed its passion for cacao into a true tradition, becoming a national hub for chocolate lovers.
From Perugia—home to the famous Bacio Perugina and Eurochocolate—to the many local chocolate makers in the region, chocolate represents a legacy of flavor, creativity, and culinary culture.
A tradition that continues to evolve, giving rise to new interpretations capable of surprising even the most curious palates.
And it is precisely from this spirit of innovation that a new specialty from Francescano di Assisi has emerged.
The big news is here: Dark Chocolate Pralines filled with cream flavored with Amaro Francescano 50th Anniversary.
A unique blend of two seemingly different yet remarkably complementary worlds: the bold character of dark chocolate and the aromatic complexity of a historic Italian bitter liqueur.
On the outside, the dark chocolate offers an intense and rich flavor. Inside, a creamy center flavored with Amaro Francescano adds a unique touch, making every bite a truly special experience.
A small chocolate, a big personality.
Amaro Francescano di Assisi was founded in 1975, and in 2025 it celebrated its 50th anniversary with a new recipe, designed to reinterpret the traditional flavor in a contemporary way.
Today, this story continues through a culinary innovation project that extends the identity of Amaro Francescano beyond the world of liqueurs.
Following the Amaro Francescano-flavored Tozzetti from Assisi and the new food specialties, dark chocolate pralines are now also available.
The goal is simple: to transform the flavor of Amaro Francescano into new experiences that will win over even those who aren’t regular consumers of bitter liqueurs.
It’s not just about creating new products, but about carrying on a history that spans more than half a century, preserving its values while opening it up to new tastes and new ways to enjoy them.
The secret lies in balance.
Dark chocolate naturally has intense, toasty, and pleasantly bitter notes. Herbal bitters, on the other hand, are distinguished by their rich aromas, which can range from citrusy to herbaceous and spicy.
When these two worlds come together, they can create a particularly interesting harmony.
In the new Francescano pralines, the amaro-flavored cream complements the dark chocolate, creating a contrast between intensity and smoothness.
The result is a specialty designed for those who love refined flavors, but also for those who want to discover something new.
These new pralines are perfect for treating yourself to a delicious break, enjoying with a cup of coffee, or adding a touch of originality to the end of a dinner.
And for those who love unique pairings, why not try them with a small glass of Amaro Francescano?
E per chi ama gli abbinamenti particolari, perché non provarle insieme a un piccolo bicchiere di Amaro Francescano?
The liqueur’s aromatic notes echo those found in the cream, creating an interesting continuity of flavor.
But these pralines also make for a sophisticated gourmet gift, perfect for anyone who wants to take home a unique souvenir from Assisi and Umbria.
The 110-gram package is designed as a small gift, a special treat, or simply for the pleasure of discovering a new delicacy.
With these pralines, Antica Valle Francescana continues its efforts to promote the Francescano brand, combining the historical heritage of Amaro di Assisi with contemporary culinary creativity.
A project that looks to the future without forgetting its roots.
Because tradition isn’t something to be preserved unchanged over time: it’s a heritage to be interpreted, enriched, and shared.
And when fifty years of history come together with one of Umbria’s most beloved confectionery traditions, the result can only be something special.
Dark Chocolate Pralines with Amaro Francescano 50th Anniversary-Flavored Cream – 110 g package.
A new specialty to savor, share, and give as a gift.
Francis of Assisi – A Tradition That Evolves.
Umbria is a region that doesn’t need grand statistics to win over its visitors. It has no sea and no big cities, but it possesses something far more precious: an authenticity that can be felt in every landscape, every village, and every traditional product.
Known as the Green Heart of Italy, Umbria is a region where nature, culture, and cuisine coexist in perfect harmony, offering experiences that linger in the heart.
Every region has its own identity, and Umbria’s is expressed above all through its cuisine.
Here, quality comes from simplicity: authentic ingredients, recipes passed down through generations, and a deep commitment to the quality of our ingredients.
Extra virgin olive oil, truffles, artisanal cured meats, cheeses, wine, and liqueurs tell a story of passion, hard work, and respect for nature.
These are products that don’t follow trends, but preserve the authentic character of a region that has remained true to its roots.
One of the region’s most iconic destinations is undoubtedly Assisi, a city known on every continent for St. Francis and for its extraordinary artistic and spiritual heritage.
Strolling through its narrow streets means soaking in centuries of history, but also discovering shops, workshops, and businesses that still keep the tradition of craftsmanship alive today.
It is precisely in this context that gastronomy becomes an integral part of the travel experience.
Every local specialty tells a story about the region it comes from.
In Umbria, the concept of craftsmanship still retains its most authentic meaning.
Handcrafting means dedicating time to quality, paying attention to every detail, and respecting the natural pace of the production process.
This philosophy is also reflected in the production of liqueurs, where the selection of botanicals, the infusion process, and the balance of flavors require experience and patience.
The result is a product that tells the story of the region through its flavor.
Visitors to Umbria often want to take home something that will keep the memory of their trip alive.
That’s why gourmet foods are among the most popular souvenirs.
A bottle of artisanal liqueur, a high-quality extra virgin olive oil, a box of local specialties, or a product made according to tradition allow you to relive—even long afterward—the aromas and flavors of this extraordinary land.
Every tasting thus becomes a little trip back to Umbria.
Umbria is a region deeply rooted in its history, yet at the same time capable of innovation.
More and more companies are investing in promoting local products, sustainability, and quality, keeping traditions alive while reinterpreting them with a modern perspective.
This is the future of Umbrian excellence: preserving its identity while continuing to surprise.
For over fifty years, Antica Valle Francescana has drawn inspiration from the values of this land, transforming the Umbrian liqueur-making tradition into products that embody authenticity, passion, and quality.
Every bottle is created with a simple yet ambitious goal: to bring a little piece of Umbria to the tables of those who seek authentic flavors rooted in the region and Italian culture.
Because Umbria isn’t just a place to visit.
It’s an experience to be lived… and savored.
In Italy, liqueur is part of the culture.
It is tied to families, traditions, and local areas.
Every region has its own recipes, herbs, and secrets.
And every bottle is the result of this heritage.
Choosing an artisanal liqueur means choosing something authentic, far removed from standardization, and closely tied to history.
Today, the world of liqueurs is changing.
Consumers are looking for:
It’s no longer enough just to drink: people want to understand, learn, and recognize.
And this is precisely where artisanal liqueurs find their strength:
in their ability to offer an authentic experience.
The next time you pour yourself a liqueur, pause for a moment.
Look at the color.
Smell the aroma.
Savor it slowly.
Because there’s more than just a product in that glass.
There’s a whole world of time, place, and passion: Amaro Francescano di Assisi
In a fast-paced world, there are moments that deserve to be savored.
One of them is pouring a liqueur into a glass.
It’s not just a matter of taste.
It’s a ritual.
Time in a Bottle
An artisanal liqueur isn’t made in a hurry.
It requires patience, balance, and care.
The herbs are carefully selected, the infusions are steeped for precise amounts of time, and the aromas develop slowly. It is a process that cannot be sped up without compromising quality.
When you taste a liqueur made with care, you sense something different:
it’s not just the flavor, but the time it holds within it.
A Journey Through the Senses
Every liqueur tells a story through the senses.
That’s why you don’t drink a good liqueur:
you discover it.
The balance between character and pleasantness
One of the most fascinating aspects of liqueurs is their balance.
An amaro, for example, isn’t simply “bitter.”
It is a complex blend of sensations: sweetness, freshness, balsamic notes, and depth.
True quality lies precisely here: in the ability to create a bold yet harmonious flavor that surprises without being excessive.
It is a subtle distinction that sets an ordinary product apart from an authentic liqueur.
The right moment
A liqueur tastes different depending on when it is tasted.
There isn’t just one way to enjoy it.
There’s the right way for that moment.
Visiting Assisi means immersing yourself in a unique place where history, spirituality and beauty come together in a timeless atmosphere. But every trip leaves you wanting to take home an authentic souvenir—something that truly captures the essence of the place.
And what better way than through flavors?
Food souvenirs are among the most popular with Italian and foreign tourists because they allow them to relive their experience even after returning home. In this regard, Assisi offers a selection of local products that capture the very essence of Umbria.
Artisanal Liqueurs: The Most Authentic Memory
Among the most iconic souvenirs to bring back from Assisi are, without a doubt, the artisanal liqueurs. It’s not just a bottle—it’s a true essence of the region.
Bitters, in particular, have their roots in ancient herbal traditions and capture the aromas of herbs, roots, and spices typical of the region. They’re perfect both as an elegant gift and as a personal keepsake to savor slowly.
One example is Amaro Francescano di Assisi, a symbol of a tradition that has lasted for over 50 years: a liqueur that reflects the region with an intense, balanced flavor deeply rooted in the local culture.
In the heart of Umbria lies Assisi, a city known throughout the world for its history, its spirituality, and the extraordinary beauty of its landscape. Its ancient stones, medieval alleys, and the majestic Basilica of St. Francis of Assisi tell the story of centuries of faith, art, and culture.
But Assisi isn’t just a spiritual destination: it’s also a place rich in culinary traditions and authentic flavors. The hills surrounding the city yield aromatic herbs, medicinal plants, and local produce that have been used for centuries in herbal medicine and liqueur-making traditions.
It is precisely this connection to the local area that serves as the inspiration for many Umbrian liqueurs: recipes that combine ancient knowledge and artisanal passion, transforming herbs and botanicals into intense aromas and balanced flavors. Each liqueur thus becomes a little story about the region, evoking the nature and atmosphere of these places.
It is this very philosophy that inspires Antica Valle Francescana, where the tradition of liqueur-making meets the spirit of Assisi. Our products are created with the idea of capturing the identity of this land in every bottle: a land of silence, nature, spirituality, and authenticity.
Tasting a liqueur inspired by Assisi is therefore an experience that goes beyond taste: it is a journey through history, the local landscape, and tradition, in the very heart of Umbria.
